In this new edition of his classic book, Rain Making, Ford Harding reveals step by step how — even if you’ve never sold a product in your life — you can become a top performer in your organization. Filled with easy-to-use strategies, checklists, tables, and guides, this book shows you how to:
Write articles for professional publications
Make cold calls like a sales pro
Network to build a lasting customer base
Develop a winning sales strategy
With this book at your fingertips, you’ll get the marketing and sales skills you need to survive — and flourish — one sale at a time!
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